Logo Design and Branding
ABOUT THE CLIENT
KetoShape focuses its product on the currently trending routine called Keto Diet. They have a range of products that are fun and healthy, and stays in line with keto. Their most recent product is the KetoShape Breakfast Meal.
We have to create a packaging style for the client that is fun and fitness focused. The target market is mostly comprised of women ages 25-44; thus, we created a modern and clean design that appeals to this market segment.
“Keto Diet aims to be a healthy alternative to other diets. We at KetoShape bring you a healthy variety by helping you transition to Keto Diet easily. We don’t just make you buy our meals, we educate you too.”
After researching insights and studying the behavior of women who are into Keto Diet, we crafted a clean and modern design, playing on lines and shapes. We also integrated a youthful and vibrant feel into it through the shades of green.